Text header that says what is Biza?

A lightly sparkling island cocktail that’s refreshing, has the perfect level of sweetness and takes you back to your favorite island vacation. Biza is a premium canned cocktail that’s all about quality using real vodka, natural tropical flavors, is low calorie and gluten free. We really focused on the full flavor burst, creating unique combinations that are great tasting from start to finish.

FULL FLAVORCONTAINS VODKA • NO MALT • LESS BUBBLESLOW CALORIE • GLUTEN FREENATURAL FLAVORS 
Text header that says the Biza name.

The name Biza, originally inspired by the internationally known Spanish island of Ibiza is not meant to be a reference to a specific location, but a state of mind. Biza is a vacation in a can. A taste of those special cocktails you can only get from that island mixologist who combines a delicate balance of tropical fruit juices and spirits into uniquely original poolside cocktails. Biza is a reminder of the fun, the music, and the friends and family you shared those unforgettable moments with.

Group of friends dancing. Biza cocktails contain no malt, only premium vodka. They are all-natural and gluten free.
Text header that says don't be the same, be better.

All great ideas start at a bar during happy hour, at least that’s how this one did. A group of friends came together on a mission to fill a void in the marketplace and create a brand that caters to their friends and the Millennial generation. Today, many big companies are disconnected from their consumers so we made sure to keep ours in the loop for each step of the creation process. Every aspect of the Biza drink from the taste profile to design to packaging was built with input from and designed specifically for Millennials. We then added a fun way to interact with our brand – music. After all, music is a universal language and something everyone enjoys, and so is a quality cocktail. We combined the two and the Biza brand was born.

Biza researched other leading RTD brands and reversed engineered their structural weaknesses and then back tested these improvements across Millennial consumers of different age groups.

AROMA

The “first impression” or underlying aroma of the drink should match the dominant fruit listed on the label. Many leading brands miss this and have no aroma.

COLOR

The “second impression” of the drink is visual. The color of the drink should match the dominant fruit. Most leading brands are colorless.

TASTE

Biza cocktails are constructed to be “fruit forward” with balanced sweetness. Many other brands don’t even taste like the underlying fruit. They lack a discernible flavor and are “disconnected” from the fruit they represent on the label.

CARBONATION

All Biza cocktails are constructed with a lower carbonation level (2.8-3.0) resulting in a more favorable, enjoyable Drink experience. The majority of RTD’s are highly carbonated (3.3) and are too bubbly.

FINISH

Biza cocktails has worked very hard on creating a pleasant finish to all our drinks. The majority of RTD’s have a terrible metallic or aspartame finish which consumers notice.

HIGHER ABV/SPIRIT BASED

Biza is a 6% ABV and made with real vodka not malt.

2 FLAVOR FORMULATION SYSTEM

All of Biza’s cocktails consist of a Primary “Dominant flavor” and a synergistic Secondary flavor created after countless hours in the flavor lab. Most other brands are Single Flavored (monochromatic). Biza constructs Flavors combinations that are universally appealing and non-esoteric (ex. Rhubarb- Elderflower).

3 DISTINCT DRINK BODY STYLES

Through 200 hours of research Biza found that the “body style” of a drink: light bodied (ex Biza Pomegranate Vanilla & Mango Jalapeño), medium bodied (ex Biza Passion Fruit Peach) or full-bodied (ex Biza Coconut Pineapple) was as an important determinate of consumer drink preference. The majority of RTD’s on the market are structured as “light bodied” drinks basically limiting consumer options and appealing to only 1 preference subset.

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