All great ideas start at a bar during happy hour, at least that’s how this one did. A group of friends came together on a mission to fill a void in the marketplace and create a brand that caters to their friends and the Millennial generation. Today, many big companies are disconnected from their consumers so we made sure to keep ours in the loop for each step of the creation process. Every aspect of the Biza drink from the taste profile to design to packaging was built with input from and designed specifically for Millennials. We then added a fun way to interact with our brand – music. After all, music is a universal language and something everyone enjoys, and so is a quality cocktail. We combined the two and the Biza brand was born.